Jeff Dekko Named Minnesota CEO of the Month
MINNEAPOLIS (May 20, 2016) – C-Level Magazine Minnesota is pleased to announce that Jeff Dekko was named the CEO of the Month for May 2016.
CEO of Wealth Enhancement Group, Jeff Dekko, have created a unique way of thinking about the delivery of financial services, such that they do not consider themselves purveyors of financial products, but instead accelerators of people’s values and dreams. While financial advisement can be perceived as just money, it’s more about what that money can do for others; things like sending children or grandchildren to college, providing for a satisfying retirement or protecting a legacy.
Dekko takes a moment to explain the difference between consulting with an investment broker and a financial planner.
“When you look at the classic broker model, the broker says, ‘I’m going to sell you a stock or security.’ They are basically there to broker a transaction between two parties. But a financial planner acts as a fiduciary. The planner says, ‘I’m here to provide you with good advice and put your interests ahead of mine.’ One is selling; one is advising.”
Founded more than 15 years ago, Wealth Enhancement Group maintains and centers their company around the belief that the best financial planning advice would be delivered collectively by a group of professionals who have special knowledge to offer guidance in specific financial areas.
“It’s really almost impossible for one individual to be a financial planner. There are so many subjects to be proficient in. So we’ve created what we call our round table of specialists. They are available to our planners when needed, so that when an adviser identifies an area where a client needs more help, there is always someone on the team they can turn to and can get the right answer.”
To read the entirety of Dekko’s feature, click here.
About C-Level Magazine Minnesota
C-Level Magazine™ is a business-to-business trade publication mailed directly to top executives in a market. The magazine highlights executives who have exhibited excellence in leadership and business. This magazine is not only about business development and marketing; it is about the abilities it takes to be a business leader. With articles from executive coaches and advice from many local leaders, we hope to bring the executive community something they can value. Additionally, we are pleased to feature the generosity of each professional community. The Corporate Social Responsibility section highlights local nonprofit groups, their events, their successes and the businesses that help make them triumph.