Marketing
Why CRM Should Be Seen as an Essential Part of Your Business Strategy
Customer Relationship Management (CRM) is a customer-centric approach to doing business that improves customer experience, while driving profits and giving...
Advertising Claim Substantiation
Senior executives are competitive types, typically, and want to confront the competition head-on. Their mantra seems to be “let’s drop...
How To Improve The Effectiveness Of Your Presentations
The success of your presentation depends on who you are as you present. It’s what’s in you that matters as...
Getting Started On Twitter For Your Business
If you have not used Twitter for business and branding, your missing out on getting your message to definitive targeted...
Six Timeless Principles to Apply to Today’s Marketing
The proliferation of digital marketing tools, tactics and data, and the speed at which they surface, has many business owners...
The Smart Guide to Getting More Leads and Clients With Google Adwords
When it comes to generating high quality leads that turn into clients quickly I have yet to find a strategy...
If Revenue Is Down, Don’t Panic: Tips To Get You Back On Track
Let’s say you’re looking at your revenue for the first quarter of 2017 and it seems low – lower than...
10 Lessons Learned From Bill Svoboda’s Ongoing Journey
If you have ever met Bill Svoboda, you don’t forget him. His genuine passion, positivity, genuineness and gratitude are unforgettable....
The Wow! List Media Savvy = Great Marketing
1. Think 2. Listen 3. Perform With nearly 20 years behind one broadcast microphone or another, I’ve seen a lot, said...
Understanding Customers’ Emotional Needs To Create Successful Business Models
Ask yourself: how does one take a commodity business, like selling coffee, and transform it into a global empire with...
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