Tuesday, September 29, 2020
advertising claims
Marketing
Jerry W. Thomas

Advertising Claim Substantiation

Senior executives are competitive types, typically, and want to confront the competition head-on. Their mantra seems to be “let’s drop a bomb down the market

twitter for your business
Marketing
Susan Friesen

Getting Started On Twitter For Your Business

If you have not used Twitter for business and branding, your missing out on getting your message to definitive targeted followers. Over 93% of businesses

make promises
Leadership
Bill Mills

Make Promises, Not Goals

Growing up in the late ’60s and early ’70s, I distinctly remember the Vietnam War, flower power and love beads. The country was crackling with

executive coaching
Leadership
Tamara Tasche

Executive Coaching: Unlocking Full Potential

Sports fans know how a good coach can impact a team’s performance. In recent years executives and leaders have come to view executive coaching as